When taking an explicit political stance,

Fashion 2008 Film

 designers appear to favor issues around which can be phrased using clear language with virtuous undertones. Prabal Gurung debuted his collection of T-shirts featuring slogans such as "The Future is Female", "We Will Not Be Silenced", and "Nevertheless She Persisted", with proceeds going to the ACLU, Planned Parenthood, and Gurung's own charity, "Shikshya Foundation Nepal". Similarly, The Business of Fashion launched the #TiedTogether movement on Social Media, encouraging member of the industry from editors to models, to wear a white bandana advocating for "unity, solidarity, and inclusiveness during fashion week". The benefits of primary research are specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended.

The film alludes several times to actual incidents, including a scene where Bhandarkar appears at a fashion show to research his upcoming film on the fashion industry. One of the models looking at him says, "Oh that's Madhur Bhandarkar, the realistic filmmaker. Now he is going to expose the fashion world." It is taken from the Bhandarkar's experiences while researching the subjects of his films. The Indian Express said that Chopra's character, who indulges in drug and alcohol abuse and undergoes rehabilitation, resembles the life of British-educated model Shivani Kapur, who had similar experiences. The scene in which Ranaut's character's top slips off during a ramp walk resembles the experience of Carol Gracias at the 2006 Lakme Fashion Week. Social media is changing the way practitioners deliver messages, as they are concerned with the media, and also customer relationship building.